15+ Best PR Tools to Use for PR Managers
Public Relations are among the most successful ways to build on marketing campaigns and build a good online presence. Companies who have caught up with this are spending a massive amount of time and money to stay on top of their PR plans, and they are seeing much greater rewards with better ROI. In this article we will look into the best PR Tools as well as courses to become a skilled professional in this field.
Public relations are about delivering the right messages to the right place and the right people, building a better brand image. PR companies work with their clients to help them do this and to encourage it within their clients' industries. PR is an environment that can change the future and profitability of a company. Used correctly, PR will provide an organization with the potential to conquer almost any challenge it can face. This is one of the things that make PR so important. These days, with companies looking to build a favourable image of their brand and associate themselves with good promotional strategies, the relevance of PR Courses has gone up by multiple times. The company wants someone who can work efficiently with the best PR Tools available on the market. Research shows that there are 2,74,600 jobs available in Public Relation management sectors and many more will be in the future.
Why Public Relation Management is crucial for Business
- Helps to manage credibility
PR is helping to manage credibility. How is that? Let's have an idea about that. For example, on your business journey, you will be faced with appalling circumstances such as incorrect ads or unsatisfied customers who hit social media about how bad your product is. You can learn this skill from the PR Courses that teach all skills for a PR manager required.
Also read: Career as Public Relation Executive
- In Promoting Brand Values
In every sector, trust plays a key role in deciding whether a company is going to be profitable or hit the ground. Failure to confidence can also lead to a loss in revenue. However, when employed by someone in public relations, these experts will work and improve their credibility by enhancing the image of the company through thoughtful leadership, influencer relationships, and networking techniques.
- Strengthens ties with the Group
Public partnership improves the relationship of society. When you make new connexions, this means that you are establishing ties with the local market by joining a party, contributing time to a charity, or other causes relevant to your business.
Also read: Career as Public Relations Specialist
- Public Relations are Opportunistic
Your public contact with influencers does not always need to be about your business. Offering convenience to your customers to help influencers see how they can solve challenges by using your organization's services and goods.
- PR Promotes Your Online Presence
In this society where everybody is digitally linked, PR helps businesses make the most of their internet presence. The PR professionals in today's organizations work with the best PR Tools and utilise the resources to promote their company online. They're also prepared to walk in when tragedy hits somewhere or goes wrong with the picture you've been trying to create.
If you want to pursue a career in PR, Here are the best PR tools to use for PR managers, you can use a slew of very effective management and scheduling tools, built specifically for PR related activities. Also, there are many courses available for PR professionals, both online as well as offline, where you can learn PR and the entire strategic aspects of a sound PR strategy.
What Are The Best PR Tools to Use for PR Managers?
PR methods are used to control the method of public relations. They generally cover topics like a PR communication database, a news monitoring service, automated delivery of press releases, and calculation of outcomes.
- Mynewsdesk
This is one of the best PR Tools to get information quickly about how people see your products online. Through your brand's public relations tales, you can use it to reach out to more journalists. All you must do is create material, probably a media release about your business, and deliver it to major online news sites.
- Cision
If you want to participate in public relations campaigns that will get you the desired results, this is one of the best PR Tools to have. This tool helps you to pick the media outlets that you want to target to help you reach your target audience. You can build customized emails and tweets to meet influencers and journalists on these sites. Finally, it also lets you control and track the success of your brand. You can learn how to use this tool from a lot of pr courses online.
- Meltwater
One of the best tools for public relations, Meltwater offers you AI-driven metrics that make it easy for you to evaluate the company's brand public relations strategies. With this tool, you will have access to deep insights into your brand.
- Prezly
If you are searching for an all-in-one online PR application, then this is one of the best PR Tools you will ever need. This tool makes it simple for you to handle all your marketing campaigns on a unified platform even without using any third-party software in the process. Most colleges these days under their programmes such as the masters of public relations, can help you by teaching the basics of using software such as these.
Top Trending Courses & Certifications:
- Pr.co
If you'd like a PR tool that places your brand in a good place for journalists to work from, then pr.co is one of the best PR tools for you. This tool makes it easier for reporters to find you, and this can improve their chances of being able to collaborate with you as well.
- Muck Rack
Another one of the best tools for public relations, Muck Rack is actually a PR website that can help you scan for journalists, track news, and compile reports effortlessly. Using this app, you can easily customize all your contact with journalists and create good relationships with them. When you’re pursuing a Certificate course in public relations, you will get acquainted with the nitty-gritties of the tool.
- PressPage
PressPage is one of the best Public Relation Tools with a simple-to-use interface that can help you create fully personalized, interactive newsrooms. It's a drag-and-drop page builder that makes it easy for you to develop these websites as well.
- HARO
HARO is another one of the best Public Relation tools that allows you to help reporters with their reports. It's also advantageous for your brand. After pursuing relevant pr classes where the knowledge of software such as HARO is imparted, you can easily secure important media opportunities and reach out to investigative journalists in reputable media organizations such as TIME, Reuters, Chicago Tribune, and Fox News. And more than that.
- Prowly PR Software
If you are looking in the market for one of the best tools for public relations to take care of digital Advertising, then this PR tool is the right choice. This tool brings together all your public relations in one place. With Prowly, you can easily and efficiently create news releases and news stories. This makes it easier for you to get to the right group of journalists.
- Solutions for Agility PR
Agility PR Strategies offers you an intuitive approach to public relations campaigns. This website makes it easy for you to find journalists and influencers to collaborate with through its Newswire service. In mba in public relations the course curriculum also dedicates itself to teaching students how to use such digital solutions and agile PR tools and that can help you to manage your PR activities better.
- Launchmetrics
If you're from the beauty, cosmetics, or luxurious industries, this is one of the best Public Relation tools to take. With this app, you will have access to beautifully created newsletter templates on how you can edit for your advertising and public relations.
- Trendkite
Trendkite is an online PR platform that lets you link, measure, and control your public relations campaigns effortlessly. With this software platform, you can use AI to better understand your brand and audience. It also tracks over 4.7 million media outlets to help you find out the scope of your coverage across the globe.
- Prmac
PrMac is an online PR DIY application. With it, you can publish your news and press releases once and make them available on different media platforms.
- iPR Software
If you'd like an AI-powered online PR tool for the business, then iPR is among the best in the market. You can easily increase your natural traffic and brand awareness with this tool. It also lets you automate your activities and predicts consumer behavior through AI.
- Media toolkit
Mediatoolkit lets you track your brand's online activity in real-time. You'll know exactly when, where, how, and who mentions your brand online with this app.
- Book of Coverage
CoverageBook is a wonderful tool that will make PR reporting easier for you. It helps you to seamlessly build reports that can be tailored for various clients at once. It also gives you an in-depth insight into your PR campaigns and lets you find out their results.
- TournoLink
If you're interested in growing your brand's online presence and media visibility, then JournoLink is a great choice. Through this software service, you will send press releases of your business to thousands of newspapers at the same time.
These are some of the very best PR tools recommended by professionals around the world. Also, you can get to learn all of these tools in a slew of online and offline certification-based PR courses.
Here are the Most Popular Courses to pursue a career in PR Management.
Course | Duration | Cost | Eligibility Criteria |
| 3 years | Rs. 30,000 to 1 lakh p.a. | After completing the 12th examination | |
| Bachelor of Mass Management (BMM) | 3 years | Rs. 50,000 to 2 lakhs p.a. | After completing the 12th examination |
| Master of Journalism in Mass Communication (MJMC) | 2 years | Rs. 1 lakhs p.a. to Rs. 3 lakhs p.a. | Graduate degree from a reputable institute or university |
| Diploma in Public Relations | 1 year | Rs. 1 lakh p.a. to Rs. 2 lakhs p.a. | Class 10 |
Note: The above data is collected and compiled by the Careers360 team.
- Bachelor of Journalism and Mass Communication (B.J.M.C)
Although there is no course called bachelor of public relations, pursuing an undergraduate degree in journalism and mass communication for those who want to develop their careers in the advertising and PR industry is the best choice moving ahead. After finally completing the course, applicants will be able to develop and improve their skills in collecting, communicating, and presenting information to a wide audience.
Eligibility: After completing the 12th examination
Duration: 3 years
Fees: Rs. 30,000 to 1 lakh p.a.
- Bachelor of Mass Management (BMM)
In BMM, bachelor of public relations applicants have conveyed training through theories as well as practical training sessions in the form of lectures, group discussions, and field visits. The practice is also a large element of the course that candidates typically need to undertake in the third of a 4th semester.
Eligibility: After completing the 12th examination
Duration: 3 years
Fees: Rs. 50,000 to 2 lakhs p.a.
- Master of Journalism in Mass Communication (MJMC)
MJMC (Master of Journalism & Mass Communication) is a 2 years postgraduate mass communication program. The course requires the study of various types of mass communication, including newspapers, radio, television, films, etc., to transmit information to a wide audience. The course helps students have advanced conceptual as well as practical expertise in different media professions, such as journalism, advertisement, event management, public relations, and so on.
Eligibility: Graduate degree from a reputable institute or university
Duration: 2 years
Fees: Rs. 1 lakhs p.a. to Rs. 3 lakhs p.a.
- Diploma in Public Relations
In this course, students get to learn about public relations management, mass communication, and other activities that one pr should have.
You can also pursue the pg diploma in public relations that is a post graduation course.
Eligibility: Class 10
Duration: 1 year
Fees: Rs. 1 lakh p.a. to Rs. 2 lakhs p.a.
Conclusion
The above mentioned courses and PR tools can land you your dream career. So take these PR courses, gain the knowledge and certification to use these PR tools. Thus you will become a sought after professional.
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Frequently Asked Questions (FAQs)
PR is the art and science of creating and maintaining the image of a brand or company or entity through planned outreach to different stakeholders that can be calculated.
Anyone with good communication skills, a flair for humor, and a drive for excellence can be in public relations. They should be able to handle some of the best PR tools in the industry to drive high productivity. People in PR come from several streams, such as medicine, law, technology, marketing, literature, etc. Usually, those students or postgraduates who specialized in advertising, multi-platform, opt for experience in business relations.
Jobs in public relations are of two types: in-house in the communications or PR department of a corporate or social organization or a consulting firm. A PR firm is similar to a law firm but has a reputation as an advertising company. Salaries start at Rs 3 lakh per year and close to triple every five years for the best-in-class professionals. PR practitioners end up as Marketing Directors and CEOs of PR companies in the 15th to 20th year of their career.
Public relations companies are working on behalf of their clients. The client brand is called an account and there are four levels of professionals employed. Entry-level professionals are referred to as associates or executives. Mid-level professionals are referred to as managers or supervisors. Senior-level professionals are called directors, and then the hierarchy is reduced to the different avatars of vice presidents.
In some ways, a job in media relations is like that in a PR company. However, many areas are usually handled in-house. These include corporate social responsibility and employee participation. There is flexibility in a PR company to work on several clients across a broad variety of fields. In a corporate relations set-up, one has to work with the industry in which the corporation works. Corporate communications is a successful choice after working in a PR company for three to five years.
Many who have entered a PR-specific institute or program would have an unprecedented introduction to the field of marketing and reputation management, with a wealth of insights into brands.
Public relations careers have evolved from a focus on media relations, cocktail parties, and networking opportunities, to a more dynamic practice in which the art as well as the science of impact are widely used.
When you buy and sign up for the course, you can log in to your dashboard that you can access the first PR course module, as well as see the Meet the Instructor videos featuring exclusive interviews with journalists and editors.
It's entirely up to you how much time you spend doing your PR. It will take 3-4 years to begin with.
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Upcoming Exams
Application Date:15 October,2024 - 15 January,2025
Application Date:11 November,2024 - 08 April,2025
Questions related to Public Relations
Hello aspirant,
Hope you are doing well...!!!
Qualification Criteria (UG and PG) of Public Relations
Experts in advertising by and large require a Bachelor's certificate in advertising, correspondences, promoting, English, and business. Understudies foster an arrangement of ventures through this large number of projects which features the abilities to future managers. Here we have talked about the qualification standards of B.A. also, PG Diploma and M.A. in Public Relations.
BA in Public Relations
Hopeful understudies need to finish 10 + 2 from any perceived leading body of schooling in any stream.
Understudies ought to get no less than 50% imprints at 10+2. There is some sort of unwinding for the competitors of SC, ST and OBC class. The understudies from these classifications need to get 45% at level 10 + 2.
Solid relational and correspondence capacity ought to be moved by the trying applicants.
PG Diploma in Public Relations
Hopeful understudies should hold a college degree in a pertinent specialization ensured foundation.
They need to have a total of no less than 50% imprints in their college class.
Last year up-and-comers of the four year certification are additionally able to apply for a Public Relations PG Diploma course.
PG in Public Relations
Hopeful up-and-comers need to finish a four year certification from a perceived college board, or a few other comparable foundations.
A few eminent colleges and organizations embrace entrance tests for affirmation.
Hope this information helps you!!!
All the best!!!
Hello Pranjal,
As per your query, there are numerous opportunities in public relations course. For this you needd to complete your Graduation. Since you are currently pursuing BA English Hons. you are good to go for public relations.
The best college for this course would be Xavier’s Institute of Communications (XIC), Mumbai
Xavier Institute of communications is a curriculum of St. Xavier’s college, autonomous that offers a variety of services in training and production. It was first initiated in the year 1969 by the catholic bishop conference of India and now ranks as one of the biggest non-government media centres in Asia.
The institute offers a wide range of diploma and certification courses, including, media, production, pr, planning and marketing, and many more. The eligibility criteria to apply for any of the given courses are,
- Age limit 35 and below.
- 12+3, that is, you should have completed your graduation from the streams like arts, commerce, science, computers, BMM, etc.
- Appearing for the final semester/third-year graduation.
The institute has a credit system in which a single credit means 10 hours of class time or 5 sessions which are divided further as 2hours per class. Diploma classes usually have 400-500 credits and the class timings vary between 10 am to 8:30 pm.
Their diploma course in public relations and corporate communication is a 10-month full-time diploma program. The course contains 32 modules with a total of 451 sessions having a course fee of Rs 2,63,870 including GST, registration, and library fee.
Hope this will help you. Thanks with Regards.
Hello Aspirant,
Hope you are doing well!
Sorry to inform but your score is not even equivalent to 50 percentile. Prestige institute indore (MBA in Advertisment and Public Relations) accepts CMAT score only with the minimum score being 50 percentile. But your marks is equivalent to less than 40 percentile. The only way to get admission here is through Management quota.
However I would recommend you to appear for CMAT next year as their is no restrictions on the number of times you can appear.
Hope this clears your doubt. Fee free to reply back for any concerns. All the Best!
Hello Aspirant,
I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.
All the best
Yes guy this type of course is available in Gujrat University for the session 2020 . The course offered by Gujrat University in Communication and Journalism are as follows:
Courses Offered-
1. Bachelor of Journalism and Mass Communication
2 . Post Graduate Course in Mass Communication And Journalism
3. Bachelor of Drama.
Cutoffs for these courses are not available. If it will be available I will tell you as soon as possible.
Hope you understand this very Well and All the Best !!!